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Applied Consumer Psychology
How to use psychological insights in marketing
Gareth J Harvey
Engels
400
Hardcover
Prijs
161,30
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
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:
Gareth J Harvey
:
Kogan Page LTD
: 9781398620834
: Engels
: Hardcover
: 400
: december 2025
: 700
: 215 x 140 x 27 mm.
: Sales en marketingmanagement