16,95
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
- : Edward Bernays
- : Dover Publications Inc.
- : 9780486836584
- : Engels
- : Paperback
- : 144
- : oktober 2019
- : 450
- : 215 x 140 x 27 mm.
- : Adverteren