For the Culture

For the Culture

The Power Behind What We Buy, What We Do and Who We Want to Be

Marcus Collins
Engels
320
18,99
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

0 | 0

  • : Marcus Collins
  • : Pan Macmillan
  • : 9781035020034
  • : Engels
  • : Paperback
  • : 320
  • : juli 2024
  • : 223
  • : 197 x 130 x 20 mm.
  • : Koopgedrag; Mediastudies: reclame en maatschappij; Populairwetenschappelijke cultuur; Sociale psychologie, groepspsychologie, collectieve psychologie; Verkoop en marketing